In recognition of these continued efforts in the area of family hygiene, Fine was honored to receive a certification from the prestigious Family Hygiene Institute (FHI), a subsidiary of the Medical Wellness Association, which is a globally recognized collection of doctors and wellness professionals that champion the development of exemplary hygiene standards around the world.

The certification affirms the exceptionally high standard of Fine’s products, and the meticulous attention detail that characterizes its manufacturing process. Fine’s patented SteriPro technology ensures a fully sterile and hygienic production environment and guarantees that the first hand to touch the product is the customer’s. This precision and consistency is what has made Fine such a trusted brand throughout all its markets, and vindicates the FHI’s decision to present them with this award.

“The Family Hygiene Institute (FHI) is a collection of health and medical wellness professionals with the express purpose to promote proven global hygiene practices, especially for families,” said Dr. Nabil Fawzy, Representative of FHI. “Our certification of Fine recognizes the high value they place on that same principle by elevating the hygiene standards of families and communities in the region.”

The certification was announced formally at a press event in Cairo on April 8th, at the Sofitel Hotel, coupled with an activation for media representatives and influencers, showcasing this new message and highlighting the company’s new latest innovations. This award followed Fine’s unveiling of a contemporary new logo, and elegant new packaging designs, which signal to consumers that the company is taking bold steps towards the cutting-edge.

“This recognition from the Family Hygiene Institute is a great honor, and represents the culmination of all of our ambition, expertise, and the trust we have earned from our customers, especially in Egypt, where many Fine goods are proudly produced and sold,” said Rawan Emeish, Chief Commercial of Egypt and Levant. “The fresh redesign of our logo and packaging, and the FHI certification are just the tip of the iceberg. Throughout the year, we will continue to highlight and reinforce our commitment to hygiene in the region”.

The newly designed packaging and logo of Fine’s products are available in stores now, and exciting new offerings are expected throughout the year.